In the heartlands of India, particularly in tribal regions, the collection of Mahua flowers is a time-honored tradition and a vital part of rural life. Mahua (Madhuca longifolia) is a deciduous tree that sheds its sweet, fragrant flowers in the early morning, carpeting the forest floor with golden-white blooms. These flowers hold immense economic, medicinal, and cultural significance for indigenous communities.
A Mahua collector, often a woman from a rural or tribal community, starts her day before dawn. With a woven basket in hand, she ventures into the forests or groves where Mahua trees grow in abundance. The air is filled with the intoxicating aroma of freshly fallen flowers as she carefully gathers them, ensuring they remain unspoiled. This process is a race against time, as wild animals, birds, and even other collectors may claim the bounty if she delays.
About Us
Rusicaa is a unique D2C healthy snacks brand offering sugar-free and naturally sweetened products made with Mahua flowers. By utilizing 60-70% of India’s unused Mahua produce, Rusicaa transforms a wasted resource into nutritious snacks while promoting sustainability. The brand creates rural employment opportunities, empowering communities and contributing to UN Sustainable Development Goals like poverty alleviation, responsible consumption, and economic growth. With Rusicaa, consumers enjoy guilt-free snacking while making a positive social and environmental impact.
Rusicaa is a Direct-to-Consumer (D2C) healthy snacks brand dedicated to tackling the prevalent issue of high-sugar snack consumption while unlocking the untapped potential of Mahua flowers. The brand offers innovative, nutrient-rich alternatives that prioritize health without compromising on taste. By incorporating the naturally sweet and nutritious Mahua flowers, Rusicaa not only addresses the rising demand for snacking options but also revitalizes the cultural and ecological value of this indigenous resource, creating a sustainable and impactful solution for modern consumers.
Rusicaa is a Direct-to-Consumer (D2C) healthy snacks brand offering a delightful range of cookies, biscuits, cakes, and candies. The brand focuses on promoting health-conscious choices with two core offerings:
Sugar-Free Snacks: Perfect for those seeking to reduce sugar intake without compromising flavor or indulgence.
Snacks Made with Natural Sweeteners: Crafted using Mahua-derived natural sweeteners, these products deliver a unique taste experience while harnessing the nutritional benefits of this indigenous ingredient.
Rusicaa blends innovation with tradition, providing consumers with wholesome, flavorful snacks that prioritize well-being and sustainability.
Mission
To create innovative, healthy, and sustainable food products from Mahua flowers that promote well-being, empower tribal and rural communities, and preserve India’s cultural heritage
Vision
To become a global leader in natural and culturally significant food products, transforming lives through sustainable innovation while championing the health and economic empowerment of rural and tribal communities.
About Founder
Doman Chandra Tudu
Founder & CEO,
Rusicaa Group of Companies
Doman Chandra Tudu
1. Experience: 12 years in sales, marketing, and retail with expertise in product and marketing innovations.
2. Education: Bachelor’s in Fashion Technology from NIFT, 2008.
Key Achievements:
1. Developed young entrepreneurs within tribal communities.
2. Signed MoU with FIIT, New Delhi and TRIFED, GOI in 2021 for Mahua-based Nutra Beverages technology.
3. Specialization: Driving business growth, product innovation, and marketing strategies.